Análise da produção científica sobre marketing interno

Abdul Basit, S., Gharleghi, B., Batool, K., Hassan, S. S., Jahanshahi, A. A., & Kliem, M. E. (2024). Review of enablers and barriers of sustainable business practices in SMEs. Journal of Economy and Technology, 2, 79–94. https://doi.org/10.1016/j.ject.2024.03.005

Abrokwah-Larbi, K., & Awuku-Larbi, Y. (2024). The impact of artificial intelligence in marketing on the performance of business organizations: Evidence from SMEs in an emerging economy. Journal of Entrepreneurship in Emerging Economies, 16(4), 1090–1117. https://doi.org/10.1108/JEEE-07-2022-0207

Al Samman, A. M., & Mohammed, A. T. I. (2021). The mediating role of job satisfaction and affective commitment in the relationship between internal marketing practices and customer orientation. International Journal of Organizational Analysis, 29(4), 847–872. https://doi.org/10.1108/IJOA-06-2020-2254

Almaslukh, F. M. O., Khalid, H., & Sahi, A. M. (2022). The Impact of Internal Marketing Practices on Employees’ Job Satisfaction during the COVID-19 Pandemic: The Case of the Saudi Arabian Banking Sector. Sustainability, 14(15), 9301. https://doi.org/10.3390/su14159301

Álvarez-Contreras, D. E., & Araque-Geney, E. A. (2024). Caracterización de los emprendimientos femeninos. Variables esenciales para su fomento y desarrollo en la ciudad de Sincelejo—Sucre. Región Científica, 3(2), 2024310. https://doi.org/10.58763/rc2024310

Amankwaa, G., Heeks, R., & Browne, A. L. (2024). Powershifts, organisational value, and water management: Digital transformation of Ghana’s public water utility. Utilities Policy, 87, 101724. https://doi.org/10.1016/j.jup.2024.101724

Avelar, S., Borges-Tiago, T., Almeida, A., & Tiago, F. (2024). Confluence of sustainable entrepreneurship, innovation, and digitalization in SMEs. Journal of Business Research, 170, 114346. https://doi.org/10.1016/j.jbusres.2023.114346

Azizi, S., & Naeli, M. (2024). Internal Marketing Mix Operationalization: A Review of the Literature. En P. Foroudi & M. Akbari (Eds.), Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management (pp. 155–185). Springer International Publishing. https://doi.org/10.1007/978-3-031-62967-9_9

Baca, G., & Reshidi, N. (2023). Developing internal marketing strategies for measuring and managing employee-based brand equity. Qualitative Market Research: An International Journal, 26(5), 687–704. https://doi.org/10.1108/QMR-04-2023-0050

Bartra-Rategui, R., Pinedo Tuanama, L. P., & Navarro-Cabrera, J. R. (2024). Incorporación de las TIC en la promoción de destinos turísticos: Una revisión sistemática. Región Científica, 3(2), 2024281. https://doi.org/10.58763/rc2024281

Brown, D. M., Apostolidis, C., Dey, B. L., Singh, P., Thrassou, A., Kretsos, L., & Babu, M. M. (2024). Sustainability starts from within: A critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations. Industrial Marketing Management, 117, 14–27. https://doi.org/10.1016/j.indmarman.2023.12.006

Buck, C., Clarke, J., Torres De Oliveira, R., Desouza, K. C., & Maroufkhani, P. (2023). Digital transformation in asset-intensive organisations: The light and the dark side. Journal of Innovation & Knowledge, 8(2), 100335. https://doi.org/10.1016/j.jik.2023.100335

Cárdenas-Londoño, L. V., & Bernate-Martínez, J. M. (2024). Marca Región Meta, una herramienta de fortalecimiento económico y turístico para el territorio llanero. Región Científica, 3(2), 2024287. https://doi.org/10.58763/rc2024287

Carlini, J., & Grace, D. (2021). The corporate social responsibility (CSR) internal branding model: Aligning employees’ CSR awareness, knowledge, and experience to deliver positive employee performance outcomes. Journal of Marketing Management, 37(7–8), 732–760. https://doi.org/10.1080/0267257X.2020.1860113

Chatterjee, S., Chaudhuri, R., Vrontis, D., & Giovando, G. (2023). Digital workplace and organization performance: Moderating role of digital leadership capability. Journal of Innovation & Knowledge, 8(1), 100334. https://doi.org/10.1016/j.jik.2023.100334

Chen, Q., Huang, R., Pak, K. Y., & Hou, B. (2021). Internal marketing, employee satisfaction and cultural congruence of Gulf airlines. Tourism Review, 76(6), 1214–1227. https://doi.org/10.1108/TR-06-2019-0266

Chen, Y., Pan, X., Liu, P., & Vanhaverbeke, W. (2024). How does digital transformation empower knowledge creation? Evidence from Chinese manufacturing enterprises. Journal of Innovation & Knowledge, 9(2), 100481. https://doi.org/10.1016/j.jik.2024.100481

Copaja Arocutipa, T. Y., Condori Ccosi, B. S., & Romero-Carazas, R. (2025). Neuromarketing como herramienta para el posicionamiento de una marca. Región Científica, 4(1), 2025361. https://doi.org/10.58763/rc2025361

Davras, Ö. (2024). Prioritization of internal marketing practices according to their influence on employee satisfaction by comparing IPA and AIPA. International Journal of Hospitality Management, 122, 103821. https://doi.org/10.1016/j.ijhm.2024.103821

De Bruin, L., Roberts-Lombard, M., & De Meyer-Heydenrych, C. (2021). The interrelationship between internal marketing, employee perceived quality and customer satisfaction – a conventional banking perspective. Cogent Business & Management, 8(1), 1872887. https://doi.org/10.1080/23311975.2021.1872887

Debortoli, D. O., & Brignole, N. B. (2024). Inteligencia empresarial para estimular el giro comercial en el microcentro de una ciudad de tamaño intermedio. Región Científica, 3(1), 2024195. https://doi.org/10.58763/rc2024195

Duque Ramos, A. P. (2024). Estudio sistemático de la participación del marketing ambiental, como método para fomentar la conciencia ambiental de estudiantes universitarios. Región Científica, 3(2), 2024306. https://doi.org/10.58763/rc2024306

Elboraie, E. H. (2024). The Impact of Internal Marketing on Service Excellence in the Egyptian Public Healthcare Sector: The Moderating Role of Job Retention. Pakistan Journal of Life and Social Sciences (PJLSS), 22(2). https://doi.org/10.57239/PJLSS-2024-22.2.00740

Ghorbanzadeh, D., Chandra, T., Akhmadeev, R., Yurievna Aleynikova, M., & Muda, I. (2023). Enhancing Emotional Culture Through Internal Communication: Impact on Employee-Organization Relationships and Employee Advocacy. International Journal of Strategic Communication, 17(5), 475–495. https://doi.org/10.1080/1553118X.2023.2231435

Ginting Munthe, R., Susan, M., & Sulungbudi, B. M. (2024). The Role of Internal Marketing in Building Organizational Commitment and Reducing Turnover Intention Affecting the Improved Performance of Life Insurance Agents in Indonesia. Aptisi Transactions on Technopreneurship (ATT), 6(1), 56–71. https://doi.org/10.34306/att.v6i1.387

González García, J. C., Lozano Pineda, C., Cuartas Díaz, M., & Torres-Barreto, M. L. (2023). Ejercicio lúdico gamificado enfocado en la inteligencia emocional. Región Científica, 2(1), 202365. https://doi.org/10.58763/rc202365

Hernández De Rojas, F., Pita, P. R., & Pérez Martínez, J. E. (2024). Assessing the European association between digitalization and innovation. Telecommunications Policy, 48(7), 102810. https://doi.org/10.1016/j.telpol.2024.102810

Hoyos Chavarro, Y. A., Melo Zamudio, J. C., & Sánchez Castillo, V. (2022). Sistematización de la experiencia de circuito corto de comercialización estudio de caso Tibasosa, Boyacá. Región Científica, 1(1), 20228. https://doi.org/10.58763/rc20228

Ikram, A., Fiaz, M., Mahmood, A., Ahmad, A., & Ashfaq, R. (2021). Internal Corporate Responsibility as a Legitimacy Strategy for Branding and Employee Retention: A Perspective of Higher Education Institutions. Journal of Open Innovation: Technology, Market, and Complexity, 7(1), 52. https://doi.org/10.3390/joitmc7010052

Kolbe, D., Frasquet, M., & Calderon, H. (2022). The role of market orientation and innovation capability in export performance of small- and medium-sized enterprises: A Latin American perspective. Multinational Business Review, 30(2), 289–312. https://doi.org/10.1108/MBR-10-2020-0202

Lee, Y., & Kim, K. H. (2020). Enhancing employee advocacy on social media: The value of internal relationship management approach. Corporate Communications: An International Journal, 26(2), 311–327. https://doi.org/10.1108/CCIJ-05-2020-0088

Li, E. Y., & Ko, S.-F. (2021). Employee’s Market Orientation Behavior and Firm’s Internal Marketing Mechanism: A Multilevel Perspective of Job Performance Theory. Sustainability, 13(12), 6972. https://doi.org/10.3390/su13126972

Mansouri, H., Sadeghi Boroujerdi, S., Polonsky, M., Husin, M. M., & Seydi, M. (2022). Investigating the mediating role of market orientation between internal marketing and the development of entrepreneurial orientation within private sports clubs. New England Journal of Entrepreneurship, 25(2), 103–120. https://doi.org/10.1108/NEJE-12-2020-0055

Manzoor, A., & Zhang, B. (2024). Probing into the role of leadership in team performance: The significance of internal marketing in higher education institutions. Journal of Data, Information and Management. https://doi.org/10.1007/s42488-024-00138-9

Mukhuty, S., Upadhyay, A., & Rothwell, H. (2022). Strategic sustainable development of Industry 4.0 through the lens of social responsibility: The role of human resource practices. Business Strategy and the Environment, 31(5), 2068–2081. https://doi.org/10.1002/bse.3008

Nemteanu, M.-S., & Dabija, D.-C. (2021). The Influence of Internal Marketing and Job Satisfaction on Task Performance and Counterproductive Work Behavior in an Emerging Market during the COVID-19 Pandemic. International Journal of Environmental Research and Public Health, 18(7), 3670. https://doi.org/10.3390/ijerph18073670

Núñez-Barahona, E. G., & Espinosa-Cristia, J. F. (2024). Liderazgo ético y comportamiento de los empleados. Análisis cienciométrico en la producción científica. Región Científica, 3(2), 2024295. https://doi.org/10.58763/rc2024295

Paez-Quinde, C., Molina-Arcos, I., Arroba-Freire, E., & Tamayo-Viera, J. (2022). ICT based Gamification in the Dissemination of Content. 2022 International Conference on Augmented Intelligence and Sustainable Systems (ICAISS), 820–825. https://doi.org/10.1109/ICAISS55157.2022.10010919

Paksoy, H. M., Durmaz, Y., Özbezek, B. D., & Çopuroğlu, F. (2024). The mediating role of organizational commitment in the relationship between internal marketing and job performance: Application in Turkiye. Journal of Economics and Management, 46, 111–142. https://doi.org/10.22367/jem.2024.46.05

Pérez Gamboa, A. J., & Díaz-Guerra, D. D. (2023). Artificial Intelligence for the development of qualitative studies. LatIA, 1, 4. https://doi.org/10.62486/latia20234

Pérez Valdivia, Y. O., Rojas Sánchez, G. A., Sánchez Castillo, V., & Pérez Gamboa, A. J. (2024). La categoría bienestar psicológico y su importancia en la práctica asistencial: Una revisión semisistemática. Revista Información Científica, 103, 19. https://doi.org/10.5281/zenodo.10615337

Qaisar, F. S., & Muhamad, N. (2021). Internal marketing: A review and future research agenda. Asia Pacific Business Review, 27(2), 267–300. https://doi.org/10.1080/13602381.2021.1858590

Qiu, J., Boukis, A., & Storey, C. (2022). Internal Marketing: A Systematic Review. Journal of Marketing Theory and Practice, 30(1), 53–67. https://doi.org/10.1080/10696679.2021.1886588

Richardson, N., & Gosnay, R. M. (2024). Is Internal Marketing a declining field? If so, why? A literature exploration from a hermeneutic perspective. Corporate Communications: An International Journal, 29(2), 238–256. https://doi.org/10.1108/CCIJ-10-2022-0123

Sánchez Suárez, Y., Pérez Gamboa, A. J., Hernández Nariño, A., Díaz-Chieng, L. Y., Marqués León, M., Pancorbo Sandoval, J. A., & Rodríguez Torres, E. (2023). Hospital culture and social responsibility: A mixed study of the main lines for its development. Salud, Ciencia y Tecnología - Serie de Conferencias, 2, 451. https://doi.org/10.56294/sctconf2023451

Serafim, A., Veloso, C. M., Rivera-Navarro, J., & Sousa, B. (2024). Emotional Intelligence and Internal Marketing as Determinants of Job Satisfaction and Satisfaction with Life among Portuguese Professionals. Sustainability, 16(5), 1932. https://doi.org/10.3390/su16051932

Thelen, P. D. (2021). Employee Advocates: Unlocking Their Power Through Internal Communication. En L. R. Men & A. Tkalac Verčič (Eds.), Current Trends and Issues in Internal Communication (pp. 75–92). Springer International Publishing. https://doi.org/10.1007/978-3-030-78213-9_5

Thomaidou Pavlidou, C., & Efstathiades, A. (2021). The effects of internal marketing strategies on the organizational culture of secondary public schools. Evaluation and Program Planning, 84, 101894. https://doi.org/10.1016/j.evalprogplan.2020.101894

Vărzaru, A. A. (2022). Assessing Digital Transformation Acceptance in Public Organizations’ Marketing. Sustainability, 15(1), 265. https://doi.org/10.3390/su15010265

Wu, C., & Monfort, A. (2023). Role of artificial intelligence in marketing strategies and performance. Psychology & Marketing, 40(3), 484–496. https://doi.org/10.1002/mar.21737

Zoghby, J. C., Marshall, G., Hair, J. F., & Williams, A. J. (2024). Introducing the diversity ecosystem: Exploring the construct and its relationship to internal marketing and positive organizational outcomes. Journal of Marketing Theory and Practice, 1–17. https://doi.org/10.1080/10696679.2024.2369102